Will King

King of Shaves

Born in Lowestoft in 1965, studied Mechanical Engineering at the University of Portsmouth between 1984-87. Following redundancy in the early 1990’s, he created the King of Shaves brand and its first product, a shaving oil.

Buying shave.com for £18 in 1995, he found that “shaving’s a growth business” and in 2020 King of Shaves will celebrate its 27th anniversary, with more than 15Bn lives ‘shaved’ world-wide. Now Executive Chairman, King of Shaves has been the stand-out innovator in men’s grooming products for over two decades.

2020 will see the launch of Code Zero, an innovative plastic free refillable packaging system for toiletries and beauty products, new sustainable brands and much more.