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What investors look for in a start-up

There was a time, in the not too distant past, where an entrepreneur needed a vast amount of capital to launch a business. But those days are gone. Figures suggest that 40% of all new businesses in the UK needed less than £10,000 in start-up funding, and two-thirds needed less than £100,000.

It’s fair to say those lower figures have attracted more investors to the market, and, in turn, made it easier for start-ups to raise finance.

But what do investors look for in a start-up? Is it a solid business plan with realistic but positive growth projections? Is it a completely unique business idea? Or is it the entrepreneur’s passion and ambition that hooks you?

Along with our partners Propel by Deloitte, we’re researching this very topic. If you’re an investor, or are planning your first investment, take part in our short survey and let us know what it is that sparks your decision to put money into a new business.

You can complete the survey here: http://bit.ly/2JdOlfv