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UBS Entrepreneur Report

A different way of thinking – Turning crisis into opportunity

There’s no time like a crisis for revealing people’s true colors; the COVID-19 pandemic is no exception. Although it is primarily a huge health crisis, the pandemic’s economic fall-out is also severe. It is challenging entrepreneurs to act quickly, often to alter the very foundations of their businesses in order to survive and be in a position to prosper again once the pandemic passes.

For our UBS Entrepreneur Report 2020, we interviewed five entrepreneurs about their personal stories, what makes them successful and their tips for handling crises