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The importance of storytelling in business

In this session, GBEA founder Francesca James will sit down with founder and CEO of StoryTerrace, Rutger Bruining to talk through the importance of storytelling for your business and interpreting this through press, marketing, sales and advertising.

Every entrepreneur has a story to share! Rutger will discuss how sharing your businesses story can connect the company’s mission, vision and values, whilst winning the loyalty of customers, increasing employee engagement, and developing your brand.



He will highlight how stories can create purpose and drive action, how they can humanise your business and allow your customers to emotionally connect with you.