NatWest Great British Entrepreneur Awards judge, Wilfred Emmanuel-Jones, has launched a new incubator for ‘mission-driven’ food start-ups.
The Hatchery is described as a “collaborative incubator”, where entrepreneurs involved support each other, alongside Wilfred’s knowledge and experience. The approach, he says, will allow entrepreneurs to combine their ideas and resources to achieve greater success. Entrepreneurs housed in the incubator will also have an input on whether or not hopeful business owners are accepted onto the programme.
Wilfred said: “Bringing together a group of exciting food entrepreneurs under my wing means that they can benefit from some of the advantages that large businesses take for granted – knowledge, reputation, scale and financial resources.”
Emmanuel-Jones worked in various areas of the food industry for most of his career before launching The Black Farmer, a range of gluten-free food meat and dairy products, in 2005.
“My preference is for businesses that are raw,” said Emmanuel-Jones. “I look for start-ups that are not too well defined, because it is at the early stage that most mistakes are made. If you get the fundamentals right at the start, you don’t waste time and money later on.”