‘Sustainability’ is key to PR success

earth, scion, leaf

As we get closer to the COP26 UK-hosted climate conference in November, sustainable businesses are the ones that are set to catch the eyes of the journalists and find their way into their columns, according to our partners and friends at JournoLink.

In order to help businesses make the most of the PR opportunity, they’ve provided the following advice:

Make sure your business has a sustainable angle

Two-thirds of consumers are now making buying decisions based on how climate-conscious the selling business is. While a PR platform like JournoLink may be quite limited in how much it can do, each month it pays to plant new trees as part of its commitment to greater sustainability.

Use trending news hooks

Use the trending news hooks to profile what you are doing. There is a whole raft of special days to leverage, and the government ministers themselves will be giving you plenty to comment on.

Be relevant and ‘community aware’

Local journalists will be very keen to fill out their pages with examples of businesses in their region taking the lead on responsible sustainability from now, right through to November, and then beyond. But make sure your story is relevant to the hook, and don’t forget to include your location in the headline if there is a local interest angle.

Keep your website up-to-date

Keep your website up to date with your sustainability commitment. This doesn’t mean a whole rebuild of your website with the inevitable coding cost. Simply use the Media Room facility, provided at no extra cost, through the GBEA Community PR partnership with JournoLink.

If you have never engaged on PR before, this is the perfect time to reach out and promote your businesses through the media, and the perfect topic. Few journalists will be able to resist ‘sustainable’ stories.

Here’s how to make the most of the GBEA Community PR partnership with JournoLink