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Covid-19 Pivot: Sibling restaurateur entrepreneurs connect global brand community online during pandemic

I’ve been talking to a number of entrepreneurs recently about how they have pivoted during these challenging times and adopted a ‘plan b’ to ensure the survival of their business post Covid-19. In this episode I talk to Emeka and Ifeyinwa Frederick, the founders of Chuku’s.

Previous Great British Entrepreneur Awards’ 2018 Finalists, their journey started by “popping up across London with their award-winning restaurant concept”. 

Following a successful crowdfunding campaign (which you can read about here), they moved in and launched their first permanent site in Tottenham earlier this year. Pre-pandemic they were enjoying the launch of their bricks and mortar restaurant and on a mission to celebrate the beauty of Nigerian culture.

Food & Drink businesses on the high street have been hit tremendously by the recent pandemic and they admit that Covid-19 has had a significant impact on their business. But knowing that they’re about “more than food”, they’ve pivoted in a unique way, bringing people together and celebrating their culture digitally.

You can watch the full interview below:

At the Great British Entrepreneur Awards & Community we have launched a new category to recognise brilliant entrepreneurs like Emeka and Ifeyinwa who have adapted during this crisis.

If you know an entrepreneur who has pivoted, send them here.

The Great British Entrepreneur Awards & community is proud to be supported by Funding Options on this initiative.

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