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Independent Retailer Month: Pellizco

To celebrate Independent Retailer Month, with the help of our partners SumUp we’re spending July highlighting some incredible independent retail entrepreneurs.

SumUp helps small businesses to get paid, whether they’re starting up or leveling up, supporting entrepreneurs to make their business ‘oOOooficial’.

Business name: Pellizco
Founded by: Daniel Pinch
Launched in: May 2020
You can find them: Cutlery Works in Sheffield, street food events and at pellizco.co.uk

Pellizco is Daniel’s answer to Mexican street food in the UK, using a combination of British products along with goods imported from Mexico. It delivers an authentic dining experience with an emphasis on flavours, textures and presentation. 

When did you switch the business from a hobby or side hustle into an oOOoofficial business?

The moment I realised that this was going to be a full-time business was when I had to take the risk of giving up my full time job in order to be more available to take on weekend pop-up work. This was when I realised that the majority of my income would be solely reliant on our street food trailer, which at the time was terrifying but in hindsight it was a good decision.

What are your hopes for the business post-Covid?

Post Covid, I just want to keep on pushing the business forwards. We have managed to open up a site in a food hall during the pandemic, and ideally I would love to have a bricks & mortar restaurant, where we can implement all of our ideas including a taco bar and also a more ‘dining’ focused small plate menu.

What’s the best thing about being an independent retailer?

The best part of being an independent retailer, especially in Sheffield, is the community spirit that it brings, especially when we were doing our takeaway pop-up during the winter lockdown. The support we felt from the community was amazing, and getting to know our customers and the people that we work with is always nice.

Being a small business, how have you benefitted from digital transformation?

The most important part of this for us has to be the ability to take card payments from wherever, also especially important during the lockdown was our ability to take orders online, whether that be through an official take-away/delivery service or just through social media or phone. Things like this is what kept us going when we were unable to trade on sites.