To celebrate Independent Retailer Month, with the help of our partners SumUp we’re spending July highlighting some incredible independent retail entrepreneurs.
SumUp helps small businesses to get paid, whether they’re starting up or leveling up, supporting entrepreneurs to make their business ‘oOOooficial’.
Business name: Made the Edit
Founded by: Lizzie Darby
Launched in: 2016
You can find them: Battersea, London and online at madetheedit.com
Made the Edit is a platform for independent shoe and accessory brands. It creates and curates a sustainable collection of limited edition styles, ready to wear and made to order. The team has a single-minded belief that drives it – If it’s made well, made fair, and made different it’s made the edit.
When did you switch the business from a hobby or side hustle into an oOOoofficial business?
There’s been a few moments where we’ve felt the business take some leaps that have felt very official. I think moving from a pop-up to a permanent store was one and switching in lockdown from our homemade website to an official e-commerce platform was another. As an independent, all these moments collectively are significant and hope we have lots more of them!
What are your hopes for the business post-Covid?
We hope to be successful in our goal – to challenge and disrupt the shoe category by championing independent design and sustainable production.
What’s the best thing about being an independent retailer?
You feel every decision. Everything we do comes from the passion we have for the people we work with and the products we develop and sell. Once the passion goes, the personality goes and you risk becoming another mainstream brand. Customers love what we do because we love it too.
Being a small business, how have you benefitted from digital transformation?
The benefits of digital open up a host of exciting opportunities for growth. We’re now selling shoes to customers in Hong Kong, Qatar, Texas as well as our neighbours in Battersea, London. We want to take the magic of buying instore and make online a better experience. We’ve learnt an awful lot from our customers, suppliers and the shoe factories we work with and we’re on a mission to make shoe-buying exciting again both online and instore.