Independent Retailer Month: Anaphase Store

To celebrate Independent Retailer Month, with the help of our partners SumUp we’re spending July highlighting some incredible independent retail entrepreneurs.

SumUp helps small businesses to get paid, whether they’re starting up or leveling up, supporting entrepreneurs to make their business ‘oOOooficial’.

Business name: Anaphase Store
Founded by: Carly Thompsett
Launched in: July 2015
You can find them: Online at anaphasestore.com

Anaphase Store is an up-and-coming online clothing and accessories brand based in Cardiff. It creates its own unique designs and slogans, for adults and childrenswear. Anaphase Store also makes ranges of candles, wax melts, tote shopping bags, cushions, bath bombs, greeting cards and more.

When did you switch the business from a hobby or side hustle into an oOOoofficial business?

It was around December 2017, I was working a full-time job and it was controlling more and more of my life where I couldn’t concentrate on the business. I was invited to meet Prince Charles in the December and I needed the day off. I had no holidays left, I asked if there was anything I could do but they said no, so I called in sick. This then opened a huge discussion and I decided to leave and do my business full-time. 

What are your hopes for the business post-Covid?

I do hope to open my own physical store or coffee shop in the future. Otherwise, I would like to grow the online presence of the brand. Covid has made me realise that online is the place to be, but I just love the idea of having a base.

What’s the best thing about being an independent retailer?

We can trial items with our customers, and if it doesn’t work I take it straight off the website. I find it hard having to follow rules and times being stuck in an office day to day. I love that I can try anything to test the waters and be so open and honest with my customers.

Being a small business, how have you benefitted from digital transformation?

It helped hugely for marketing and during the lockdowns; ads and posting products was a huge turning point in pulling more customers in. Videos and TikTok also helped, visuals are always entertaining and I have found a good crowd-pleaser.