Eyes on the Enterprise: Why Awards are a Great Boost for Business

In the spring issue of the Great British Entrepreneurs Magazine, our co-founder Francesca James looked at the reasons why entrepreneurs and businesses should enter awards.

Building a business is no mean feat, and entrepreneurs are known for working their fingers to the bone as they strive for success.

Amid all the hard work, an awards competition might not seem a key concern, but look again; the application process can bring many unexpected benefits to an organisation, its team and the leaders themselves, and that’s before shortlisting even begins.

So read on to discover five very good reasons why the search for silverware can make a business truly shine.

Credibility

Entrepreneurs often reflect on how far they’ve come on their business journey. Putting yourself forward for an award will help to plot this progress against the competition.

Being named a finalist takes it one step further, officially recognising the positive work your business is doing. It enhances the brand’s credibility for customers, and demonstrates to prospects that they’re dealing with a winner.

Suppliers will be happy to know that they’re partnering with a company that’s going places, which may open the door to better contracts and further custom.

Marketing magic

Awards ceremonies put your name in the spotlight, giving you a pedestal to shout about who you are and the exciting things you do.

Getting shortlisted will instantly give more punch to your PR, and you can share this new status through blogging on your website, social media channels and other marketing materials.

The awards organisation should help you drive this positive momentum, creating valuable content that can be amplified through their own media outlets, local or even national press. This free and unique form of brand awareness can turn heads, attract new business and show the world that you’re moving in the right direction.

 

Consolidate & improve

Application forms can be daunting, but they’re a chance to write out the mechanics of your business according to strict competition criteria. This exercise will give you a fresh perspective, revealing problem areas and providing a springboard to new ideas.

Consider what makes your brand unique; what are your visions and values, and are there growth opportunities?

Telling the story of your entrepreneurial journey in a structured way can help you to examine current practice and perhaps even identify new opportunities as you take a bird’s eye view of your business and where it’s headed.

Celebrate & motivate

Should you reach the glitzy evening of an awards ceremony, the feel good factor will filter through your whole team. The eyes of industry leaders and influencers will be upon you, so use the limelight constructively by networking and spreading the word about your company among respected business authorities.

Landing the main prize will send your firm’s wow-factor into orbit. In the short term it’s an occasion to let your hair down and celebrate all your hard work and achievements; take full advantage of a huge morale boost that will power your team’s smile for many months to come.

Attract positive attention

If you’re in the mix for an award, your firm’s reputation in the eyes of stakeholders will only grow. It’s a stamp of approval and a statement of intent that let’s your staff know they’re part of something special, and which makes your organisation more attractive to the talent during recruitment drives. It’s about getting that X-factor that differentiates you from competitors.

The NatWest Great British Entrepreneur Awards

At the NatWest Great British Entrepreneur Awards, we truly believe that entrepreneurs are as much about their story as they are the balance sheet. Therefore, don’t be put off entering for fear that success only equates to financial accomplishment.

The NatWest Great British Entrepreneur Awards is different because it looks beyond the figures to celebrate the hard work and inspiring stories of British entrepreneurs and businesses in Great Britain.

Now in its sixth year, the Awards champion business leaders and the teams they have built on their respective journeys. We’ve celebrated some outstanding entrepreneurs over the years, many of whom have gone on to become household names.

From Start-Up to Scale-Up, Service Industries to Creative, our broad range of categories throws open opportunity for British businesses to showcase themselves to panels of globally recognised judges, and be in with a chance of winning a prestigious accolade, to say nothing of a very smart trophy.

So what are you waiting for? Check out the NatWest Great British Entrepreneur Awards categories today. Think about your story, what you have to offer, and how much more you have to gain.

You can take a look at a full, digital version of the spring issue of the Great British Entrepreneurs Magazine here.