I’ve been talking to a number of entrepreneurs recently about how they have pivoted or adopted a ‘plan b’ during these challenging times.
I caught up with Chinelo, the founder of Good Cake Day. She had previously been running the business alongside her 9-5 job. COVID-19 has given her the gift of time that she didn’t previously have and she’s now ‘pivoted online during the pandemic online courses and diversified my brownies portfolio from one type of brownie to over 6 including a father’s fay gift set that has become my biggest earner with the largest number of orders to date’.
At the Great British Entrepreneur Awards & Community we have launched a new category to recognise brilliant entrepreneurs like Chinelo who have adapted during this crisis. If you know an entrepreneur who has pivoted, send them here.
The Great British Entrepreneur Awards & community is proud to be supported by Funding Options on this initiative.