Getting your story out there: What do journalists look for?

In this session, GBEA head of Content Jonathan Davies will sit down with editorial director of Fresh Business Thinking, Praseeda Nair.

This session will offer top tips on how to get your story out to the media and land the coverage you need in today’s content-saturated world. Praseeda will cover how to reach out and build lasting relationships with journalists, how to find the most relevant reporters for your business interests, and how to identify and craft your big pitch when reaching out.

We will get into how to build a genuine ongoing relationship from a cold call or email all the way to the point where you secure your first piece of coverage.