Brushbox is an oral health subscription box providing a simple, convenient way to ensure a healthy mouth and a beautiful smile. They’re on a mission to change the way people think about and look after their teeth, combat plastic waste, and disrupt the $40.63bn worldwide oral care industry.
Brushbox deliver beautiful, eco-friendly oral care products straight to subscribers’ doors, every other month, right when they need them. Why? Over 70% of the UK population don’t replace their toothbrush when they should, and this contributes towards 80% of adults having at least one filling, 66% having visible plaque and 48% being unhappy with their teeth. Even more worrying, the most common cause for children taking time off school, and the top reason why children are admitted to hospital each year, is because of their teeth – this is a problem, and one we’re determined to solve.
With 3.6bn plastic toothbrushes ending up in landfill or our oceans each year, and with heightened customer awareness around plastic, their bamboo brushes provide a great solution to meet the increasing need for sustainable plastic alternatives.
The oral care market itself exceeded sales of £1.3bn last year in the UK with toothbrushes & toothpaste making up 73% of the sector’s sales. The UK subscription box market is also forecast to grow by 72% to £1bn by 2022 and they’re aiming to disrupt these markets & replicate the success seen in other health, beauty & grooming sectors.
Since launch in January 2018 Brushbox have seen fantastic growth, donated 5,000 toothbrushes through their ‘Buy 1, Give 1’ partnership with Dentaid, been named the #1 start-up to watch in Wales, been recognised by the Welsh government as a high growth, high potential business, and more recently have been listed byMarketing Week as the 2nd fastest-rising DTC brand in the UK, behind only Dollar Shave Club, and ahead of some well-established subscription brands such as Glossier, Harry’s, Huel, Waldo & Tails.com.
Brushbox are now raising investment to make key hires, expand their product range, and launch their UK-wide partnership programme with dentists – check out the crowdfunding page at www.crowdcube.com/brushbox and join Brushbox for the ride!