I’ve been talking to a number of entrepreneurs recently about how they have pivoted or adopted a ‘plan b’ during these challenging times.
This is my chat with Evadney Campbell, founder of Shiloh PR. Shiloh PR are a Public relations, media training and consultancy. They specialise in broadcast media and reaching Black audiences.
Evadney, who has been a long time supporter of Great British Entrepreneurs through our awards programme talks about how they’ve pivoted having lost work that usually centres around supporting mass gatherings and large scale music events.
Evadney says that while it may not have been purely by design “we’ve made lots of changes to the way that we communicate with journalists, schedule interviews and support clients with first time digital events.”
At the Great British Entrepreneur Awards & Community we have launched a new category to recognise brilliant entrepreneurs like Evadney who have adapted during this crisis. If you know an entrepreneur who has pivoted, send them here.
The Great British Entrepreneur Awards & community is proud to be supported by Funding Options on this initiative.