Create Special

Champion of the entrepreneur,  Jim Duffy MBE shares the secrets of thinking and acting like an entrepreneur to create something really special in life and business.
“Anyone can learn how to develop new, more effective ways of thinking and acting as an entrepreneur as a result of this short, no-holds-barred book.”

Tony Robinson OBE, Author & Speaker

“This book is an easy read and gets you to think a lot about yourself and the way you could change to create something very special.  All you have to do is to change your mindset, believe in yourself and things will start to turn around.”

Steven Smith, Founder of Poundland and One Price Shopping

“This book is about creating something awesome. It’s that simple. If you’re thinking about starting up a business that adds value to the world, read this book.”
John Harthorne, Founder and CEO, MassChallenge
Jim Duffy has helped thousands of people realise their dreams in business with his start-up accelerator Entrepreneurial Spark. In his first book, he’s here to help anyone do the same. Create Special reveals the secret sauce of successful entrepreneuring – showing readers exactly what it takes to train themselves for success as an entrepreneur and in life.
With wit and wisdom, and drawing on real-life case studies of people, Jim sets out:
  • What it really means to be an entrepreneur – and how so many get this fatally wrong
  • How to be enabled – and overcome any obstacle that gets in the way
  • The secret methods of unbelievable focus – and the incredible rewards that flow from it
  • How entrepreneurs deal with risk, uncertainty and volatility
  • How to gain and maintain the right mindset as an entrepreneur – and be truly authentic
  • What the right kind of entrepreneurial discipline looks like – and how to build it day by day
  • Why all entrepreneurs should shoot for the moon – and what happens when they get there.


Jim says of the book:

“I founded Entrepreneurial Spark to build an army of entrepreneurs in the UK. This book, Create Special is about some of things Ive learnt on that journey. The big thing is that anyone can use an entrepreneurial mindset to develop business and life skills. That might sound like business-speak but I passionately believe it and can prove it.  Anyone can think and act like an entrepreneur.”

“This isnt Dan Brown, there are no codes or keys and no dark arts. Create Special simply shows how to think and act like an entrepreneur. How to become unbelievably focused and deal with risk and uncertainty through developing authenticity.  You should be shooting for the moon in whatever you do, Create Special will show you what to do when you get there.”

This is a brilliantly no-nonsense and concise book that refuses to waste a second of the reader’s time – something to be re-read time and time again on the entrepreneurial journey. And its appeal extends beyond those wanting to start a business, with Jim’s lessons valuable to all who wish to change their lives for the better.

About the Author
Jim Duffy MBE is the co-founder of Entrepreneurial Spark, the world’s largest equity-free business accelerator for new-start businesses. Entrepreneurial Spark has 13 hubs in the UK and four in India, from where it enables over 1,000 entrepreneurs annually.
Starting in 2011 Jim built Entrepreneurial Spark from scratch to what has become a phenomenon in enabling early-stage entrepreneurs to Create Special by starting and growing new businesses. Jim believes that anyone can learn to be more entrepreneurial through a process of enablement that focuses on mindsets and behaviours.  This leads to people becoming credible, backable and investable – in any walk of life.
Jim’s work on enabling mindsets attracted big players to back Entrepreneurial Spark across the UK and India, including NatWest, KPMG, Viridian and Dell. He has also been recognised by Ernst & Young for his work with entrepreneurs, and has twice been included in the Sunday Times Maserati 100 list of game-changing entrepreneurs.
Jim was made an honorary professor at Glasgow Caledonian University and is a visiting professor at Edinburgh Napier University. He was awarded an MBE in 2017 for his services to entrepreneurship. He is a prolific public speaker and writes columns for The Scotsman.
Jim lives in Edinburgh and travels extensively, enabling others to Create Special.