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Roundtables

What impact will Boris Johnson’s Obesity Strategy have?

‘Empowering everyone to make healthier choices’ was the UK government’s message when it announced its new plan to tackle obesity in July.  The Obesity Strategy launched a new public awareness campaign, a public consultation on the traffic light label system, expanded weight management services through the NHS and revealed plans to introduce calorie information on …

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Sustainable fashion: Is greenwashing a necessary evil?

The fashion industry has come under intense scrutiny over the past 18 months over its contribution to the growing global climate crisis.  According to Good on You, “Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck …

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Short video is ‘charging a revolution’ in brand advertising

The short video which is often produced using a smartphone and TikTok for a low budget is transforming traditional advertising and PR, suggest media experts who recently participated in an online roundtable. But traditional advertising is not dead. If Mark Twain was alive today and working in PR and advertising, he might have said of …

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HealthTech entrepreneurs say Covid-19 ‘changing HealthTech forever’

Covid-19 is changing UK HealthTech forever, according to founders of UK healthcare  start-ups at a recent online round table organised by the Great British Entrepreneur Awards and haysmacintyre. “Who are these 5%?” asked Jon Dawson, from the creative, media and tech team at accountants and tax advisors, haysmacintyre. He was chairing an online discussion between startup founders and other experts …

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