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Roundtables

What impact will Boris Johnson’s Obesity Strategy have?

‘Empowering everyone to make healthier choices’ was the UK government’s message when it announced its new plan to tackle obesity in July.  The Obesity Strategy launched a new public awareness campaign, a public consultation on the traffic light label system, expanded weight management services through the NHS and revealed plans to introduce calorie information on …

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Sustainable fashion: Is greenwashing a necessary evil?

The fashion industry has come under intense scrutiny over the past 18 months over its contribution to the growing global climate crisis.  According to Good on You, “Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck …

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Short video is ‘charging a revolution’ in brand advertising

The short video which is often produced using a smartphone and TikTok for a low budget is transforming traditional advertising and PR, suggest media experts who recently participated in an online roundtable. But traditional advertising is not dead. If Mark Twain was alive today and working in PR and advertising, he might have said of …

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