The short video which is often produced using a smartphone and TikTok for a low budget is transforming traditional advertising and PR, suggest media experts who recently participated in an online roundtable. But traditional advertising is not dead. If Mark Twain was alive today and working in PR and advertising, he might have said of …
Short video is ‘charging a revolution’ in brand advertising Read More »
At a recent GBEA and haysmacintyre roundtable event tech for good was the focus of discussion. Can UK tech startups change us for the good? Change is hard. We all know that. And the older we are, the hard it is. That is why the German physicist Max Planck said “science advances one funeral at …
Covid-19 is changing UK HealthTech forever, according to founders of UK healthcare start-ups at a recent online round table organised by the Great British Entrepreneur Awards and haysmacintyre. “Who are these 5%?” asked Jon Dawson, from the creative, media and tech team at accountants and tax advisors, haysmacintyre. He was chairing an online discussion between startup founders and other experts …
HealthTech entrepreneurs say Covid-19 ‘changing HealthTech forever’ Read More »
For it to flourish sooner rather than later, sustainable fashion needs engagement with the consumer which in turns requires trust and transparency with collaboration. At least that seems to have been the consensus at a recent webinar co-hosted by haysmacintyre and the Great British Entrepreneur Awards. “Sustainability is something we have been talking about for a long …
While the hospitality and leisure industries have been hit hardest by the Covid-19 pandemic, others have faced significant challenges in the ways they work. Whether it is workplace culture or the service they provide to clients, businesses in the creative industries have had no choice but to adapt to the situation before them to survive, …