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Advice & Insights

“We provide deep DNA analysis. Labs have been shut & people are now asking about their DNA & COVID”

I’ve been talking to a number of entrepreneurs recently about how they have pivoted or adopted a ‘plan b’ during these challenging times. This is my chat with Francios Pallier , founder of CircaGene. They provide personal DNA tests to get to know your risks and plan your future, with total privacy. Francios says that “most …

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Mention Me: Why having a compelling brand promise is key to customer loyalty

Contribution by Angela Southall, Mention Me. Originally featured here. A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you: the cumulative effect of what you do, how you do it, what you believe in, the way you talk, and how you treat people (and yes …

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Mention Me: 6 mistakes killing your referral marketing programme

Contribution by Sophia King, Mention Me. Originally featured here. For years, we’ve shouted about one thing. We’ve written blogs and guides on it, hosted events explaining it, even won awards celebrating it.  You’ve guessed it. We’re talking about referral marketing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, get people talking about your brand, and a bunch of …

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