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Advice & Insights

Mention Me: The power of referral marketing for eco-friendly challenger brands

Contribution by Courtney Wylie, Mention Me. Originally featured here. Ethical, sustainable and organic are more than trendy buzz words. Concern for our planet is heavily influencing consumers’ buying decisions, from the clothes they wear, to what they eat and how they invest. It’s not just millennials and Generation Z driving this shift to conscious capitalism – 49% of all consumers are more likely …

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Mention Me: Will referral marketing work for your brand? Answer these 7 questions

Contribution by Sophia King, Mention Me. Originally featured here. You’ve heard great things about referral marketing. You know it increases new customer acquisition by 10-30%; that referred customers spend 10-25% more on their first purchase; and that these customers are three times more likely to become referrers themselves.  But there’s still a niggling doubt at the back …

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Mention Me: 7 AB tests to optimise your referral marketing metrics

Contribution by Simon Dring, Mention Me. Originally featured here. Did you know AB testing can increase your referral programme’s performance by 80%? There are countless elements you can experiment with: copy, design, touchpoints, incentives, sharing methods… the list goes on. In fact, there’s so many elements it can be hard to know where to start. That’s why …

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Mention Me: How to increase customer lifetime value with referral marketing

Contribution by Courtney Wylie, Mention Me. Originally featured here. Did you know that acquiring a new customer can cost five times more than keeping an existing one? But executing a marketing strategy that drives new customer acquisition while delivering strong results with effective return on investment (ROI) is becoming increasingly difficult. As Mary Meeker notes in her introduction to …

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