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Advice & Insights

Mention Me: 6 mistakes killing your referral marketing programme

Contribution by Sophia King, Mention Me. Originally featured here. For years, we’ve shouted about one thing. We’ve written blogs and guides on it, hosted events explaining it, even won awards celebrating it.  You’ve guessed it. We’re talking about referral marketing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, get people talking about your brand, and a bunch of …

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Mention Me: How challenger brands disrupt with referral marketing

Contribution by Sophia King, Mention Me. Originally featured here. Remember the first time you heard of Uber?  You probably had no idea what it was. But before long it seemed to come up in almost every conversation. Next thing you know, you’re talking about Uber-ing places and can’t remember how you ever got anywhere without it. That’s …

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Mention Me: Why you should build referral into your 2020 marketing plans

Contribution by Angela Southall, Mention Me. Originally featured here. It’s that time of year when marketers take a look back at their marketing activity performance. What made the grade, what was bottom of the class, and what should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for the coming …

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