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Building an engaged audience with TikTok

In this session, GBEA head of content, Jonathan Davies, speaks with Lauren Crane, Senior Digital Marketing Manager of Astrid & Miyu, and Ally Francis, Social Media Manager at Snag Tights.

You may be forgiven for thinking TikTok is just a place for kids to do viral dances. In recent years, a growing number of businesses have started utilising the platform as a relatively untapped marketing channel.

Lauren and Ally will discuss how TikTok can enhance engagement with existing customers and attract a new audience.

Dubbed the social platform where brands ‘show their real side’, Lauren and Ally will explain how Astrid & Miyu and Snag Tights have utilised TikTok to build a new customer base with creativity and authenticity.