Scottish independent craft beer manufacturer BrewDog is aiming to raise £25 million by launching the UK’s largest ever crowdfunding campaign.
BrewDog, a multiple award winner at the Great British Entrepreneur Awards in 2014, is asking customers to buy a minimum of two shares for £95 to increase capacity at its breweries and expand its chains overseas and in the UK.
In a deliberate shun to the traditional investment market, James Watt, BrewDog’s co-founder said: “We are not the Rockefellers. We are Guy Fawkes. This is about changing small business finance for ever.
“By making profit king, the financial institutions of the City gave rise to the bastardisation and commoditisation of beer. We are burning the established system down to the ground and forging a new future for business from the flames.”
BrewDog will be selling share through its own “Equity for Punks” platform, rather than crowdfunding platforms like Crowdcube.
The beer company’s previous crowdfunding campaign raised £4.25m in 2013, less than a fifth of the target this time around.