Born in Lowestoft, Suffolk in 1965, Will studied a degree in Mechanical Engineering at the University of Portsmouth between 1984-87 and on graduation, went into working in advertising sales & marketing in London for Haymarket Publishing.
Following redundancy in the early 1990’s recession, he created the King of Shaves brand, www.shave.com and its first product, a shaving oil sold at Harrods.
He found that “shaving’s a growth business” and in April 2018 King of Shaves will celebrate its 25th anniversary, with more than twelve billion lives ‘shaved’ world-wide. Under his leadership, King of Shaves has been the stand-out innovator in men’s grooming products for over two decades, and he’s renowned for ‘Zagging’ when his competitors ‘Zig’.
In June 2009, the company issued the world’s first ‘mini-bond’ (King of Shaves shaving bond) which kicked off an #altfi market now worth over £2Bn. That exposed him to the altfi, fintech, sector which he has a particular interest in, and has consulted extensively on, coining the phrase ‘Findustrial Revolution’.
In October 2014, Will stood down as CEO, remaining Founder and the largest individual shareholder. He is now immersed in a variety of projects via his ‘Entrepreneur-in-Residence Company’ www.theeir.co and In October 2015 announced the debut of Savage & King , a creative agency for those who ‘Dare to Do’ with his wife, globally renowned creative director Tiger Savage, details at www.savageandking.com
Will is married, lives in London and is father of Cameron, his 18 year old son. He loves sailing and his favourite phrases are ‘Embrace Change as a Constant’ and ‘Enthuse, Exceed, Enjoy!’
He was made a Doctor of the University of Portsmouth in July 2015 for his services to engineering and entrepreneurship, is an Honorary Fellow of the University of Suffolk and a Fellow of the RSA.
Summer 2019 will see the launch of King of Shades Shugs, a new brand of sunglasses & eyewear designed & made in the UK, details at facebook.com/kingofshades