Sanjay was born in Uganda and came to the UK as a refugee in 1972, along with his parents and 2 siblings, escaping the Dictator Idi Amin’s regime. He set up his original B2B fragrance business ‘Per-Scent’ whilst at University, studying Computer Science and Physics. Per-Scent went from strength to strength after winning the contract to supply its first major retailer, Superdrug. Since then, the business has grown into one of the UK’s largest fragrance suppliers and distributors, supplying many major retailers.
In 2006, Sanjay invested in The Fragrance Shop, taking full control in 2008. Sanjay has driven the business and it’s relationships with some of the world’s most desirable luxury brands, to grow The Fragrance Shop into the UK’s largest independent fragrance retailer at 222 stores and an online presence, with ambitious plans to grow the business further.