Jonathan is Professor of Marketing at South Wales Business School where he leads research with a focus on how small firms develop sustainable business models. However, Jonathan’s career prior to academia was within business – he launched and grew a number of successful businesses and has a working knowledge of high growth businesses and new venture starts. Jonathan is an acknowledged global ‘thought leader’ at the interface between Marketing, Business Creation and Management. He is global vice chair and a fellow of the Chartered Institute of Marketing (CIM), a trustee of the CAM Education Foundation and is an experienced NED. Jonathan is also Vice Chair and UK board member of the European Marketing Confederation and is an appointed member of the Royal Anniversary Trust’s Readers Panel for the Queen’s Anniversary Awards. Jonathan retains an interest in business and sits on the boards of a number of ‘not for loss’ companies.
For relaxation he ‘enjoys’ adventure sports!