Peter has over 19 years experience as an entrepreneur, marketer and expert operating in the Digital Marketing and Technology sectors.
Between 1996 and 2003 he launched and managed three digital agencies; Holmes & Marchant Digital, Arc Worldwide and TBWA-GGT Digital, working for brands such as Coca-Cola, Mars, Procter & Gamble, News International and Prudential. In 2003 he launched Pointdexter Systems (now x+1), a New York based digital marketing behavioural targeting platform, in the UK.
In 2006 he co-founded Versatile Connections to focus on the identification, incubation and commercial acceleration of early stage disruptive media and advertising technologies and to help more established businesses to manage change associated with digital technology adoption.
More recently, Peter co-founded Smart Anchor Ventures whose aim is to work with and invest in UK technology businesses that have the potential to scale globally, particularly those located in the Welsh regions.