At only 45 years old, Grenade’s Co- Founder and former Chief Marketing Officer, Juliet Barratt has had a fascinating career which has spanned education, charity and training, before succeeding in the world of marketing and sports nutrition, with the launch of market leading sports performance and active nutrition brand, Grenade.
Beginning her career in education, Juliet worked in schools and a sixth form college before going back into a secondary school as a sixth form director. Juliet then decided to move out of teaching and worked for the Learning and Skills Council, pioneering a European funded programme for Post 16 vocational education, before becoming the Head of Education for a National charity, where she developed and delivered training and sat on various DfES / National advisory committees developing educational policy. Additionally, Juliet wrote exam papers and moderated GCSE examiners.
Juliet’s journey in the education sector came to an end when she decided to follow her passion for health and fitness and join her partner Alan, to work in a sports nutrition distribution business. Juliet and Alan worked tirelessly importing and distributing a range of sports nutrition supplements on behalf of other people, until being inspired to create their own Sports Nutrition Brand. This was always the plan as from 2006, Grenade® had been trademarked and the following years were spent working on packaging, positioning, tooling before launching Grenade® into the UK in February 2010. Grenade® was intended to be a hobby after selling the distribution business but soon turned into an obsession.
The brand grew at an accelerated rate thanks to innovative marketing tactics, and a fresh approach to sports nutrition. Industry recognition soon followed, with Grenade® listed in the Sunday Times Fast Track 100 for the last 5 years and entering the SME Export Track 100 in 2017. Grenade® were regional winners and National Finalists of GBEA Entrepreneur of the Year in 2018. The brand has continued to go from strength to strength. Grenade® are now leading innovators in the wider lifestyle and Active Nutrition space, renowned globally for their product range which includes Carb Killa® bars and shakes, Hydra 6®, and Thermo Detonator®. One of the latest product launches from Grenade®, Carb Killa® chocolate flavoured protein, low sugar spreads is set to revolutionise the healthy snacking, confectionary and preserve market, offering a healthy, protein-packed alternative to traditional chocolate spreads. Grenade®’s Active Nutrition range comprises of bars, spreads, shakes and recently launched its first Vegan bar into the UK. Listing are wide and include high street retailers, grocery, convenience and online. Currently selling into 80 countries Juliet has vast experience in global marketing as well as scaling growth. Juliet also has experience of working for Equity backed companies having had investment into Grenade® from GrovePoint Capital in 2014 and Lion Capital in 2017.
Juliet still prioritises education and spends a lot of her spare time mentoring young entrepreneurs and assisting them with start-ups. She loves business and is hugely proud of Grenade®’s growth and position in the market. Juliet talks at various events about Founding Grenade® and the entrepreneurial journey. Having stepped away from day to day Grenade®, Juliet holds Chairperson and NED roles in several branded goods businesses and is excited about working with businesses on their growth journey. Her no nonsense, straight talking and very practical viewpoint is refreshing along with determination and unrivalled work ethic.