James started his career at NatWest where he held various roles over a 12 year period in both personal and business banking. In 2014 he joined Entrepreneurial Spark, a start-up whose vision was to support entrepreneurs across the UK to create and scale their business ideas. Here James coached hundreds of businesses, supported investment raises and during his last 8 months headed up the South East team, launching the London Hub.
In March 2018, James joined NatWest as the Regional Director for the Entrepreneurship team, responsible for the Birmingham, Bristol and Cardiff NatWest Entrepreneur Accelerator hubs. James’ team supports over a thousand entrepreneurs every year to scale their business through workshops and their Pre-Accelerator and Accelerator programmes.
James has a real passion for entrepreneurship, coaching, and supporting both business strategy and personal development. His personal drive is to support the ambitions of others and help them to manage the inner critic that can prevent all of us from stepping outside our comfort zone.