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James Davidson

Judges

Adam Burgin

Adam Ludwin

Adeem Younis

Aimee Bateman

Ajaz Ahmed

Alan Barratt

Alan Mahon

Alexandra Frean

Alison Edgar MBE

Alison Loveday

Alison Lowe MBE

Amanda Brooke

Andrew Marsh

Andrew Thornton

Angelica Malin

Angus Thirlwell

Anne Boden MBE

Anthony Woods

Artjom Jekimtsev

Atul Kochhar

Ben & Michael Dyer

Ben Reynolds

Ben Towers

Bill Morrow

Brigid Charmant

Bruce Walker

Carl Reader

Caroline Thompson

Cary Curtis

Cat Agostinho

Cath Kidston MBE

Celia Hodson

Ceylan Boyce

Charlene Hunter

Chieu Cao

Christine Chau

Claire Harper

Claudine Owens

Connie Nam

Dame Mary Perkins

Daniel Priestley

Dave Linton

David Smith

David Walley

Dennis Owusu-Sem

Dessislava Bell

Dominic McGregor

Donna O’Toole

Dr Nik Kotecha OBE

Emma MacRae

Emma Sheldon MBE

Evadney Campbell MBE

Felizitas Lichtenberg

Frans Diels

Gareth Jones

Gordon McAlpine

Guy Wilmot

Hannah & Sophie Pycroft

Hayley Parsons OBE

Helen Bierton

Helen Livingston

Helene Panzarino

Hermione Way

Hugh Chappell

Iain McAlister

Ian Merricks

Izzy Obeng

Jacqueline Gold CBE

Jamaal Brathwaite

James Caan CBE

James Davidson

James Henry

James Shapland

James Taylor

Jamie Martin

Jason Maude

Jason Mochine

Jess Butcher MBE

Jessica Williams

Jo Dalton

Jo Ham

Jo-Anne Chidley

Jodie Cook

Joel Blake OBE

John Courtney

John Stapleton

Johnny Paterson

Jon Allen

Jon Dawson

Jon Wright

Jonathan Thornton

Jordan Daykin

Josh Wintersgill

Julia Elliott Brown

Julian Metcalfe OBE

Julie Deane CBE

Juliet Barratt

June Angelides MBE

Justice Williams MBE

Justin Basini

Justin MacRae

Kanya King CBE

Kate Methuen-Ley

Katie McIntyre

Kieran Aitken

Kike Oniwinde

Levi Cooperman

Lucy Cohen

Maninder Chauhan

Mark McDonagh

Mark Tughan

Martin Newman

Martin SFP Bryant

Marvyn Harrison

Matt Smith

Mel Young MBE

Mich Turner MBE

Michael Jacobsen

Mike Davis

Mike Sotirakos

Naomi Timperley

Natasha Frangos

Neeta Patel CBE

Nick Coleman

Nicola Cook

Nohman Ahmed

Norma O’Kelly

Olivia Wollenberg

Paul Kraftman

Paul Lees

Penny Power OBE

Peter Docherty

Peter Jones

Peter Roberts

Priya Guha

Professor Jonathan H Deacon

Qasim Majid

Rachael Flanagan

Rajeeb Dey MBE

Raphael Sofoluke

Rebecca Reynolds

Rich Serunjogi

Robert Shaw

Roger Woodall

Rowena Bird

Ruari Fairbairns

Russell Dalgleish

Safaraz Ali

Sahar Hashemi OBE

Samantha Evans & Shauna Guinn

Sanjay Lobo

Sara Murray OBE

Sarah Willingham

Scott English

Sean Ramsden MBE

Sebastien Vanderlinden

Shalini Khemka

Shan Hanif

Sheryl Miller

Simon Biltcliffe

Simon Burton

Simon Calver

Simon Crowther

Simon Cureton

Sonya Barlow

Stephen Fear

Steven Smith

Stuart Clarke

Susie Ma

Tink Taylor

Tom Barton

Tony Robinson OBE

Tru Powell

Victoria Nash

Wendy Tarplee-Morris

Will King

Yvonne Bajela

Zoi Kantounatou

James started his career at Unilever, gaining extensive experience in operations and management. After 6 years, he embarked on an expedition in Central America volunteering with Raleigh International, during which he realised the power of a strong purpose coupled with an entrepreneurial approach.

On his return to the UK, he joined Innocent Drinks, where his role as Head of Supply Chain was key in supporting the company as it grew rapidly in the UK and across Europe.

Following 7 years at Innocent, James joined a co-founding team to work on a new pet food idea: providing tailor-made pet nutrition at affordable prices. CEO James and his team have grown tails.com since 2014 into a business that is creating, and leading, a new, direct-to-consumer category in pet food and that attracted investment from Nestle Purina Petcare in 2017. Since then, James has led tails.com’s expansion into Europe launching in an additional eight European countries in 2020.