Cally Russell


Mallzee, the UK’s most downloaded non-retailer shopping app, was started in 2012 by 29 year old Cally Russell who spotted an opportunity to ‘fix’ the broken experience that was shopping on mobile. From a standing start in December 2012 the Dundee University Graduate, with no background in technology, has grown Mallzee to employee 26 people, raised over £3m in investment and won a range of awards of personal and product awards.

Having established Mallzee as the leading multi-retailer shopping app with millions of product interactions monthly, the team has utilised this unique real time consumer preference data developing a suite of B2B insight and forecasting dashboards – Product Intelligence – designed to help retailers maximise profitability via data backed merchandising, marketing and stock ordering decisions making.

Recently Cally was selected by Forbes for their prestigious 30 Under 30 European influencers list and just last month was featured on the cover of Drapers as one of their 30 Next Generation.