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'The How To Academy: Small Business Masterclass'

with Great British Entrepreneur Awards and Salesforce.

Run by the Great British Entrepreneur Awards and Salesforce, ‘The How To Academy’ are interactive masterclasses specifically aimed at small businesses. These free sessions will arm you with actionable steps that you can take within your business to improve processes, plans and outcomes. Our experts will walk you through the core principals of the session topic as well as answering attendee questions

Register for our free sessions below!

Find our previous sessions here!

How to write a business plan to improve your small business

Business plans are typically associated with starting a business. In this session, you will understand the value of writing a business plan when you've established your business. You will learn the key differences between start-up business plan and one designed to initiate growth in a small business, what to include and what to leave out.
Follow-up on this session here

How To Conduct Market Research For A Small Business

In this session, you will learn the most effective market research strategies for small businesses, whether you're launching a product or a service. You will be introduced to key tactics that will give your business its competitive edge even if you're operating on a tight budget, including an understanding of market research essentials and things to avoid.
Follow-up on this session here

E-Commerce & Digitisation: Broadening Competition For SMB

In this session, you will learn the value of taking your business digital and online. You will understand key market trends among consumer-facing small businesses, the consumer behaviour that is driving those trends, and how to take full advantage.
Follow-up on this session here

How entrepreneurs enrol people into their vision and lead fast growth companies

In this session, you will understand the importance of securing buy-in to the company vision from employees and the practical steps in how to achieve that. It will explore key concepts of leadership and what motivates the modern worker, especially in a post-Covid world.
Follow-up on this session here!

Productivity Methods For Small Businesses

In this session, you will understand how to send your business' productivity through the roof. Exploring why output is more important that time spent, you will learn what hampers productivity and what drives productivity, especially in the context of a post-Covid world of hybrid working.
Follow-up on this session here!

How To Drive SMB Sales With Marketing Automation

In this session, you will understand the foundations of marketing automation and how it can be harnessed to drive sales for a small business. You will learn the key strategies and practical methods of marketing automation to create a seamless experience.
Follow-up on this session here!

How to Build a Strong Small Business Sales Team

In this session, you will learn about the key strategies for hiring a strong sales team for your small business. It will explore how Covid has impacted the sales role and trends within the profession, focusing on how to attract and retain the best talent.
Follow-up on this session here

The basics of CRM for every small business

In this session, you will get to grips with the basics of customer relationship management and the value of having systems in place. You will learn the simple strategies to put in place and the practical steps needed to implement a CRM system.
Follow-up on this session here!

Future proof your business through customer engagement

In this session, you will understand how customer engagement can help to protect and futureproof your business. You will learn the key strategies for building a truly engaged community with authenticity and the practical steps needed to implement them.
Follow-up on this session here!