Innovators are purpose-driven pioneers of change. This rare breed of entrepreneur is conspicuous for their modest talk and wealth of action; they pick up on the missed stitches in business to bring solutions that make our lives easier, faster and better connected.
Tenacious and analytical, innovators live outside the box and are guided by their entrepreneurial imagination. Free flowing ideas mean they naturally adapt to change and take the lead while doing so. They expect the unexpected and perceive opportunity in all facets of life.
The Innovation Entrepreneur of the Year will engender these attributes through unique alternatives that have improved their sector and disrupted the status quo.
Remember, the NatWest Great British Entrepreneur Awards celebrate and champions the stories of entrepreneurs. True entrepreneurs are as much about their story as they are about their balance sheet. The NatWest Great British Entrepreneur Awards celebrate the truly inspiring entrepreneurs who are the agents of positive change in our country.
Application top tips:
- Don’t fall back on cliches and tired story lines.
- Don’t undersell yourself, your business and your hard work.
- Give us the truth, not just the formula.
- You (the entrepreneur) are the hero/heroine of your story; tell us about your ingenuity, your insight.