Against the dawn of digital, many high streets have been left in shadow. Once bustling hubs of commerce, empty units and thinning footfall are common ailments among town centres today.
The internet and other technologies of the instant are responsible for this quiet slide, as consumers – quite rightly – prioritise convenience and lower prices at the click of a button.
The shift has slain the likes of Blockbuster, Woolworths and Comet to name but a few – giants in the 90s whose names now invoke a perpetual warning to entrepreneurs worldwide: fail to keep with the times at your peril.
But for each high street door technology has shut, a hundred windows of opportunity have opened for businesses and entrepreneurs with the forward-thinking vision to give old habits a 21st century makeover.
The High Street Entrepreneur of the Year Award recognises the achievements of the individual who has harnessed modern methods to bring business success, and more importantly, consumers back to the four-walled world.
Remember, the NatWest Great British Entrepreneur Awards celebrate and champions the stories of entrepreneurs. True entrepreneurs are as much about their story as they are about their balance sheet. The NatWest Great British Entrepreneur Awards celebrate the truly inspiring entrepreneurs who are the agents of positive change in our country.
Application top tips:
- Don’t fall back on cliches and tired story lines.
- Don’t undersell yourself, your business and your hard work.
- Give us the truth, not just the formula.
- You (the entrepreneur) are the hero/heroine of your story; tell us about your ingenuity, your insight.